What Happened to Google Business Profile Websites (and What to Do Now)
Last updated: October 27, 2026 Reading time: 7 minutes
TL;DR
- March 5, 2024: Google turned off websites made with Business Profiles. Visitors were redirected to the business's profile instead.
- June 10, 2024: the redirects ended. Since then, old addresses show a "Page not found" error.
- Addresses ending in
business.siteandnegocio.sitewere removed from the website field of Business Profiles. - Your Business Profile itself was not affected.
- To have a website again, you build one with another tool and add its address to your profile.
Source: Google Business Profile Help, "Websites made with Google Business Profiles are turned off" (archived copy from March 19, 2024; the original page at support.google.com/business/answer/14368911 now redirects to a general editing article).
What Google actually said
Google's help article set out the change in a few short paragraphs. In summary:
- Sites made with Business Profiles were no longer available from March 5, 2024, and visitors were sent to the Business Profile instead.
- That redirect ran only until June 10, 2024; after that, visitors get a "Page not found" error.
business.siteandnegocio.sitedomains were removed from the website field, and Google recommended adding a new website to the profile.- Google said Business Profiles were otherwise not affected, and that businesses without one of these websites were not affected at all.
- To keep a website, Google suggested a site builder and listed examples: Wix, Squarespace, GoDaddy, Google Sites, Shopify, Durable, Weebly, Strikingly and WordPress.
The same article covered two side effects that still catch people out: ads and custom domains.
Three things that may still be broken
The shutdown happened in 2024, but its effects linger anywhere the old address was saved.
1. Printed and saved links
Business cards, menus, flyers, vehicle signs, email signatures, social profiles and directory listings may still point to a yourname.business.site address. Every one of those now leads to an error page. Search your own materials for "business.site" and replace each link.
2. A custom domain that forwarded to the old site
Some owners bought their own domain and forwarded it to the Google-made site. Google's article said those domains would redirect to the Business Profile only until June 10, 2024, and told owners to sign in to their domain provider and forward the domain to a different website. If your domain still points at the old site, it is sending customers nowhere. Point it at your new website instead; your domain provider's help pages explain how.
3. Google Ads pointing to the old site
Google warned that, from March 5, 2024, ads linked to a website made with a Business Profile might be disapproved and stop running, because the ad's display address would no longer match where it led. If you ran ads to the old site, give them a real landing page or pause them.
Your replacement checklist
Work through this list once. It usually takes an afternoon, most of it spent on the website itself.
- Check your Business Profile first. Make sure the name, address, phone, hours and category are right. Your new site will copy them.
- Choose a website tool. If you only need a simple page, Google Sites or a general builder will do. If you would rather start from your listing than type everything again, a listing-based builder saves time. Our guide to turning your Google Business Profile into a website compares the options step by step.
- Decide on an address. A domain you own (for example
yourbusiness.com) survives any future change of tool. If you already own one that forwarded to the old Google site, reuse it. - Build and check the site. Copy the facts from your listing, add what the listing cannot hold (your story, full services, common questions), and check every line before publishing.
- Add the new address to your Business Profile. Google's help page on editing your Business Profile explains the Website field; enter the full address, including
https://. - Replace old links everywhere. Cards, menus, social profiles, directories, email signatures.
- Fix ads and domain forwarding, if they applied to you.
Did the old Google sites matter for search?
Many owners worry that losing the Google-made site cost them visibility. Google has not published anything to say that the old sites carried a special ranking benefit. What Google does say is that local results depend mainly on relevance, distance and prominence, and that prominence draws on information such as links to your business from other websites and the reviews you have (Google Business Profile Help: tips to improve your local ranking).
A real website, on an address you control, gives other sites something stable to link to and gives customers the detail a listing cannot. That is a better foundation than the old single page ever was, but it is not a guaranteed ranking boost.
Is a new website worth it for my business?
Not always. If customers find you, call you and walk in from Google Maps, and you have nothing more to tell them, your Business Profile may be enough for now. The case for a site gets stronger when you have services to explain, customers in more than one language, or questions you answer every day. We go through this in do you need a website if you have a Google Business Profile?.
Where Croisa fits
Croisa's Google Business Profile website generator was built for owners in this situation. You type your business name, Croisa finds your public Google listing and fills in the name, address, phone, category and opening hours, and then drafts a website in the languages you choose. You edit it by chat and publish it, and then you add the address to your profile yourself.
Then link your Business Profile from the dashboard, and you manage your hours, address and phone in one place: change them in Croisa and your Google listing is updated too. If something on Google changes without you, such as a public suggested edit or a Google update, the dashboard flags the difference so you can keep the right version (more on keeping your profile accurate). Your Google reviews also appear on your site automatically. If you'd rather lay out a site yourself, the other tools on Google's list are good choices too; see Google Sites vs a website builder vs a Facebook Page.
Related reading
- How to turn your Google Business Profile into a website: the full step-by-step guide.
- Do you need a website if you have a Google Business Profile?
- How to update your Google Business Profile and keep it accurate
- Google Sites vs a website builder vs a Facebook Page
Dates and wording come from Google's own help article, checked against an archived copy on October 27, 2026. Croisa is not affiliated with Google.