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Google Sites vs a Website Builder vs a Facebook Page for a Local Business

Last updated: October 27, 2026 Reading time: 8 minutes


TL;DR

  • Google Sites fits a simple, single-purpose page when you are happy to lay it out yourself. It is Google's own builder and was one of the tools Google suggested when it turned off Business Profile websites.
  • A general website builder (Wix, Squarespace, GoDaddy and others) fits owners who want design control, more pages and add-ons like bookings or a shop, and who will invest some time.
  • A Facebook Page fits as a social presence next to a website, not as a replacement: it lives on Facebook's platform, layout and address.
  • A builder that starts from your Google listing (such as Croisa) fits owners who want a working site quickly from details Google already has, kept in step with their Google listing, especially in more than one language.

None of them is best for everyone. The right choice depends on the job your site has to do.


Why this question comes up now

Until 2024, Google Business Profile could publish a basic website for you. Google turned those sites off on March 5, 2024 and suggested building a new one with another tool. Its list included Wix, Squarespace, GoDaddy, Google Sites, Shopify, Durable, Weebly, Strikingly and WordPress. Many owners then asked the obvious question: which one, or can I just use Facebook? (More on the shutdown in what happened to Google Business Profile websites.)


The jobs a local business site has to do

Compare tools against these jobs rather than against feature lists:

  1. Show the basics: what you do, hours, location, phone.
  2. Explain: services, menu, prices you are willing to publish, answers to common questions.
  3. Look like you: your photos, your words, a layout that suits the business.
  4. Reach everyone: work on phones and, if your customers speak more than one language, in each of them.
  5. Stay up to date without a weekend of work every time something changes.
  6. Live at an address you control, so links on your cards and menus keep working.

Side-by-side

JobGoogle SitesGeneral website builderFacebook PageListing-based builder (e.g. Croisa)
Show the basicsYou type them inYou type them inYou type them inFilled in from your public Google listing
Explain services in depthYes, as pages you lay outYes, with templatesLimited to posts and the About sectionYes, drafted by AI from your listing and notes
Design controlBasic block layoutHighFacebook's layoutModerate; you request changes by chat or edit in a dashboard
Multiple languagesYou build each version yourselfVaries by builder; often an add-onNot designed for thisBuilt in; each language gets its own address
Keeping it currentManualManualManual, by postingBy chat or dashboard; edits to hours, address and phone also update your Google listing, and differences on Google are flagged
Your own domainSupportedSupportedNo; it stays a facebook.com addressSupported on a paid plan
Bookings, ordering, shopNot built in; embed or linkOften available as add-onsSome features via Meta's toolsLink to a dedicated booking or ordering tool

Features change over time; check each provider's current pages before you decide. We have not tested every builder in this table on a live business site.


Google Sites

Choose it if you want a clean, simple page, you are comfortable placing text and images yourself, and you already use a Google account for your business.

Think twice if you want a polished, brand-specific design, built-in booking or shop features, or a site in several languages without managing each version by hand.

Things to know:

  • It does not read your Business Profile. You type your details in.
  • You can connect a domain you own. Google's help page also describes buying a domain through a Google Workspace plan (Sites Help: use a custom domain).
  • It is a general tool used for team sites, class pages and projects as well as businesses, so its templates are not focused on local businesses.

A general website builder

Choose it if design matters to you, you want room to grow (more pages, a blog, bookings, a small shop) and you are willing to spend a few evenings building and then maintaining the site.

Think twice if you want the site done in an hour and then mostly left alone, or if every change will feel like a chore.

Things to know:

  • These builders vary a lot. Compare their templates, mobile editing, language options and add-ons for the one job you care about most.
  • Multiple languages are handled differently by each builder; some include it, others need an app or a higher plan. If languages matter to you, test that first. Our comparisons of Croisa vs Wix and Croisa vs Squarespace go into this in detail.

A Facebook Page

Choose it as a second front door, especially if your customers already follow and message you there.

Think twice before using it as your only website. It lives on Facebook's platform, under Facebook's rules and layout, on a facebook.com address. You cannot structure it like a website, and customers who do not use Facebook will find it less useful.

A Facebook Page and a website work well together: post news and photos on the Page, and link to the website for hours, services and anything people need to look up.


A builder that starts from your Google listing

This is the newest category, and it is the one we make, so read this section with that in mind.

How Croisa's version works: on the Google Business Profile website generator, you type your business name. Croisa finds your public listing on Google Maps and fills in the name, address, phone, category and opening hours. You choose languages, check the details, add optional notes, and Croisa drafts the site. You then edit it by chat or in a dashboard, publish it, add its address to your Business Profile and link the profile from the dashboard.

Choose it if you want a working site quickly from details Google already has, your customers speak more than one language, or you would rather describe changes than learn an editor.

What the Business Profile sync adds: you edit your hours, address and phone once for both your website and Google. When something on Google changes without you, such as a public suggested edit, Croisa flags the difference in your dashboard so you can keep the right version (why that matters). Your Google reviews also appear on your site automatically.

For the full process with any tool, see how to turn your Google Business Profile into a website.


A quick way to decide

  • "I need something simple today and I am fine laying it out myself." Google Sites.
  • "Design matters and I will put in the hours." A general website builder.
  • "I mainly talk to customers on social media." A Facebook Page, plus a simple website for the basics.
  • "I want a site built from my Google listing, in my customers' languages, that I can change by asking." A listing-based builder such as Croisa, which also keeps your Google listing in step.
  • "I am not sure I need a website at all." Read do you need a website if you have a Google Business Profile? first.

Whatever you pick, put the site's address in the Website field of your Business Profile when you publish (Google Business Profile Help: edit your Business Profile).


Related reading


Croisa makes one of the tools compared here. This comparison is based on publicly available information as of October 2026; features and plans change, so check each provider's current pages. We are not affiliated with Google, Wix, Squarespace, GoDaddy or Meta.

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