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How to Turn Your Google Business Profile Into a Website (2026 Guide)

Last updated: October 27, 2026 Reading time: 10 minutes


TL;DR

Google no longer turns a Business Profile into a website for you. It turned those sites off on March 5, 2024 and now asks owners to build a website with another tool, then add its address to the profile.

The fastest honest route is:

  1. Collect the details your listing already holds (name, address, phone, hours, category).
  2. Pick a tool that fits your business: Google Sites, a general website builder, or a builder that starts from your listing.
  3. Build the site, check every fact against your listing, and publish it.
  4. Paste the new address into the Website field of your Business Profile.

The rest of this guide walks through each step and helps you choose.


What changed, in one paragraph

Until early 2024, Google Business Profile included a simple website builder that published pages on addresses ending in business.site. Google's help page announced that "as of March 5, 2024, websites made with Google Business Profiles are no longer available", that visitors would be redirected to the profile only until June 10, 2024, and that business.site and negocio.site addresses had been removed from the profile's website field. The page then suggested making a new site with another tool and listed builders including Google Sites, Wix, Squarespace, GoDaddy, Shopify, Durable, Weebly, Strikingly and WordPress. (Google Business Profile Help, archived March 19, 2024. The original URL, support.google.com/business/answer/14368911, now redirects to a general editing page.)

If you still have an old business.site address printed on cards or menus, or a domain that forwarded to it, read what happened to Google Business Profile websites and what to do now. It covers the domain and ads problems in detail.


Step 1: Collect what your listing already knows

Your Business Profile is a good first draft of your website's facts. Before you open any builder, write these down or keep the listing open in another tab:

  • Business name, exactly as customers know it.
  • Address, or your service area if customers do not visit you.
  • Phone number that you actually answer.
  • Opening hours, including any special hours you have set.
  • Category (for example "Hair salon" or "Mexican restaurant").
  • Services or menu, if you have added them to the profile.
  • Photos you own. Download originals from your phone or camera rather than from Google, so you control their quality and rights.
  • Your best reviews, if you want to quote them. Quote real reviews only, word for word, and keep the reviewer's public name as Google shows it.

Then add what the listing cannot hold: a short story of the business, what makes you different, prices you are happy to publish, and the questions customers ask you every week. That is the material that makes a website more useful than the listing.

Check the listing while you do this. If the hours on Google are wrong, fix them in your profile first. Copying a wrong fact onto a second place just doubles the problem.


Step 2: Decide what the website needs to do

A local business website usually has one of three jobs. Pick the one that matches you; it decides the tool.

Main jobWhat the site needsTypical fit
Be found and contactedHours, location, phone, services, photos, a contact formAny builder; a one-page site is often enough
Take bookings or ordersA booking calendar, online ordering or paymentsA booking or ordering system, linked from (or embedded in) a simple site
Sell many products onlineProduct catalogue, cart, shippingAn e-commerce platform

Most cafés, salons, trades, clinics and shops start with the first job. If that is you, you do not need a complicated tool.

Also ask: which languages do your customers speak? If a real share of them reads another language, plan for a site in both from day one. Retro-fitting a second language later is usually more work than starting with it.


Step 3: Choose a tool

There is no single best option. Here is when each one fits.

Google Sites

Google Sites is Google's own site builder, and it was on Google's list of replacements. It suits a simple information page when you are comfortable laying out blocks of text and images yourself. You can connect a custom domain you own, and Google's help page also describes buying a domain through a Google Workspace plan.

It does not read your Business Profile for you, so you type in your details. It is a general-purpose tool for documents, teams and projects as much as businesses. For a detailed comparison, see Google Sites vs a website builder vs a Facebook Page.

A general website builder

Builders such as Wix, Squarespace or GoDaddy (also on Google's list) give you templates, design control and add-ons for bookings or shops. They fit owners who want to shape the design themselves and do not mind spending a few evenings on it. You copy your listing details in by hand.

A builder that starts from your listing

Some tools, including Croisa, start from your public Google listing so you do not retype the basics. With Croisa's Google Business Profile website generator you type your business name, it finds your listing on Google Maps and fills in the name, address, phone, category and opening hours. You choose languages, add notes, and it writes a first draft you edit by chat.

Once the site is live, you link your Business Profile from the dashboard, and from then on you manage your hours, address and phone in one place: changes you make in Croisa update your Google listing too. If something on Google changes without you, for example after a public suggested edit or a Google update, the Google panel in your dashboard flags the difference so you keep the right version. Your Google reviews also appear on your site automatically.

A Facebook Page or other social profile

A social page is quick and free to set up, and some customers will find you there. But it lives on someone else's platform, under their rules and layout, on their web address rather than yours. It works best next to a website, not instead of one.

Hire someone

If you want a custom design, or you need integrations with booking, ordering or stock systems, a local web designer may be the better choice. Give them the list from Step 1; it will save you time and money.


Step 4: Build the site

Whatever tool you use, a good local business site has these sections. Use your listing as the source of truth.

  1. Headline and one-line description: what you do and where. "Family-run bakery in the old town" beats "Welcome to our website".
  2. Services or menu: what customers can buy from you, with prices if you are willing to publish them.
  3. Hours: the same hours as your Business Profile, including special hours.
  4. Location and contact: address or service area, phone, a map link, and a contact form or email.
  5. Photos: your own, of the real place, team and work.
  6. About: who runs it and why customers come back.
  7. Frequently asked questions: parking, payment methods, accessibility, languages spoken.

If you serve customers in more than one language, give each language its own page address rather than an automatic translation widget, so search engines can find each version. Our guide on how to make a multilingual website explains the options.


Step 5: Check every fact before you publish

This is the step most people skip, and it is where problems start. Compare the site with your listing line by line:

  • Is the business name spelled the same way?
  • Do the address and phone number match exactly?
  • Do the opening hours match for every day, including holidays you have set on Google?
  • Did any template or AI draft add something that is not true, such as a service you do not offer, a claim you cannot back up or sample text? Remove it.
  • Do all buttons and links work on your phone?

Consistency matters for customers: someone who sees one set of hours on Google and another on your site does not know which to trust.


Step 6: Add the website to your Business Profile

Once the site is live, connect it back. In your Business Profile, edit your business information and enter the full address of your site, including https://. Google's help page on editing your Business Profile describes the Website field and notes that some business categories can also add links for online orders, reservations or appointments.

Two practical tips:

  • Use the address customers will remember: your own domain if you have one.
  • If you still have printed material pointing to an old business.site address, replace it. Those addresses no longer work.

Step 7: Keep both in step

Your listing and your website will drift apart unless someone owns the job, and your Google listing can change without you: members of the public can suggest edits, and Google can update details from other sources. Pick one moment each month (or whenever you change hours) to check both; how to update your Google Business Profile and keep it accurate explains what to look for and how to fix it.

If your tool syncs with your Business Profile, let it do the work. With Croisa, you link your profile from the dashboard. After that, changing your hours, address or phone in Croisa (by chat or in the dashboard) updates your Google listing too, and each time you open the Google panel in your dashboard, Croisa compares those details with what Google shows and flags anything that differs, so you can keep the right version.


Will a website help my Google Maps ranking?

Google says local results are based mainly on relevance, distance and prominence, and that prominence draws on information such as how many websites link to your business and how many reviews you have (Google Business Profile Help: tips to improve your local ranking). A website gives customers more information and gives other sites something to link to. Nobody can promise that it will move you up the map, and you should be wary of anyone who does.

If you are not sure you need a site at all, read do you need a website if you have a Google Business Profile?.


Common questions

Can I still create a free website from my Google Business Profile?

No. Google turned these sites off in 2024. You need another tool, and then you add its address to your profile.

Can I move my old business.site website to Google Sites?

Google's announcement did not describe an automatic way to move the old site; it asked owners to create a new website with other tools. In practice you rebuild the content in the new tool. If you no longer have the old text, your Business Profile still holds most of the facts.

Does a website have to be on a custom domain?

No, but it helps customers remember you and lets you change tools later without changing your address. Most builders, including Google Sites and Croisa, let you connect a domain you own.

What does it cost?

It depends on the tool and on whether you want your own domain. Check each provider's current pricing page; for Croisa, see plans.


Related reading


Croisa makes the Google Business Profile website generator mentioned in this guide. We are not affiliated with Google, Wix, Squarespace, GoDaddy or Meta. Product details reflect publicly available information as of October 2026; check each provider's current pages before you decide.

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